Google announced on Monday, February 22nd that they have developed new ad-serving technology for online publishers. This new technology will be available in two different versions: DoubleClick for Publishers (DFP - replacing “DART for Publishers”), aimed at larger websites, and DFP Small Business, a lighter, free version for smaller websites.
It doesn’t seem as though new information for the products is posted on the DoubleClick main site; however, the BtoB article states that Google will be upgrading current DART for Publishers customers to DoubleClick for Publishers over the next year. In addition, Google Ad Manager customers will be migrated to DFP Small Business in the coming weeks.
Also, Google has their third option, AdSense, aimed at publishers who do not want to take an active role in ad management on their websites.
Click here to read the article in its entirety on BtoB.
