*808 Girl Media*

I read an interesting article on ClickZ the other day called “Study Shows Rapid Evolution of QR Marketing” (posted 1/26/12). In it, they talk about how 2011 was a major evolution year for direct response, specifically QR codes. How in the beginning of 2011, the use of a QR code for most companies was more of an “experiment” than a necessity. And how the advertising industry was the main driver of the 439% increase in the use of action codes in 2011. But, perhaps my favorite excerpt was: “Another evolution, Matus says, was the disappearance of SMS alternatives to scanning. “At the beginning of the year, people were worried there weren’t enough smartphones, so they would have also a texting option. Now only 3 percent have that,” he notes.