January 2012
1 post
QR Codes = Instant Call-to-Action Marketing?
I read an interesting article on ClickZ the other day called “Study Shows Rapid Evolution of QR Marketing” (posted 1/26/12). In it, they talk about how 2011 was a major evolution year for direct response, specifically QR codes. How in the beginning of 2011, the use of a QR code for most companies was more of an “experiment” than a necessity. And how the advertising...